Hush Cub
Kids Magnesium Calm Gummies
Calm without the clock.
- Raspberry blueberry
For parents: consult your pediatrician before giving any supplement to your child. Keep out of reach of children.
Collection in development
$15.99
Indicative pricing. Final formula and availability require manufacturer confirmation. Orders and subscriptions are not open yet.
- Per serving
- $0.27
- Proposed serving
- 1 gummy
Formula overview
Not every family wants melatonin in the cabinet. Hush Cub is a raspberry-blueberry gummy with 100 mg of magnesium as citrate and nothing else active, for children 4 and older.
Magnesium supports healthy nerves and muscles, and it is a nutrient many kids do not get enough of from food. A gummy makes it easy to fit into the end-of-day routine.
It is set with pectin, so it works for vegan and vegetarian households. Because it is a mineral, it is not a sleep aid and we do not claim it is one.
What it does
Supports a calm, relaxed state*
Magnesium supports healthy nerve signaling and muscle relaxation, which is why parents add it to a bedtime routine.
Melatonin-free
A nighttime option for families who prefer not to use melatonin.
Plant-based gummy
Set with pectin and colored with purple carrot juice, no gelatin or artificial dyes.
How it works
Magnesium is involved in nerve signaling and muscle relaxation and works as a cofactor in many enzyme reactions. Magnesium citrate is a well-studied, well-absorbed form. A dietary-intake survey of Spanish children found magnesium among the nutrients where some groups fall short of recommendations.
Who it's for
Parents of children 4 and older looking for a melatonin-free, vegan evening routine support, after talking with their pediatrician.
What's inside
Every active ingredient, the amount per serving, and why it's there.
- MagnesiumMagnesium (as magnesium citrate)A mineral involved in more than 300 enzyme reactions. Supports muscle relaxation, nervous system function and restful sleep.* The form is listed in parentheses.
- 100 mg
Other ingredients
Glucose syrup, sugar, pectin, citric acid, natural flavors (raspberry and blueberry), sodium citrate, palm oil and carnauba wax, and purple carrot juice concentrate (for color).
Supplement Facts
| Amount Per Serving | Amount | % Daily Value |
|---|---|---|
| Calories | 10 | |
| Total Carbohydrate | 2 g | 1% |
| Total Sugars | 2 g | |
| Includes Added Sugars | 2 g | 4% |
| Magnesium (as magnesium citrate) | 100 mg | 24% |
* Daily Value not established.
Other ingredients: Glucose syrup, sugar, pectin, citric acid, natural flavors (raspberry and blueberry), sodium citrate, palm oil and carnauba wax, and purple carrot juice concentrate (for color).
Contains no major allergen ingredients. Manufactured in a facility that also processes milk, soy, wheat, egg, peanuts, tree nuts, fish and crustacean shellfish.
How to use
For adults and children over 4, take 1 gummy daily or as directed by a healthcare professional. Consult your child's pediatrician before use.
Cautions
Magnesium citrate may have a laxative effect. The 100 mg amount is close to the 110 mg upper limit for supplemental magnesium for ages 4 to 8: do not give with other magnesium supplements, and ask your child's pediatrician before use. Candy-like gummies: store out of reach of children and never describe as candy. Keep out of reach of children. Do not use if safety seal is damaged or missing. Store in a cool, dry place. Product may settle during shipping. Natural colors may darken or vary from lot to lot; this does not alter potency.
Product film · new packaging concept
A silent 3D packaging film. Formula and print artwork remain subject to manufacturer review.
Read the script
- 0-3sWinding down without melatonin?
- 3-12sMagnesium supports calm nerves and relaxed muscles, and it is a nutrient many kids miss.
- 12-22sHush Cub is a raspberry blueberry gummy with one hundred milligrams of magnesium. No melatonin. Ages four and up.
- 22-30sPectin, not gelatin. Colored with purple carrot. Ask your pediatrician first.
- 30-33sHush Cub by BioVegan.
Documentation before launch
This is a proposed formula. Manufacturer specifications and batch-specific testing documents are not published yet. A packaging concept is not evidence of a tested production batch.
Read our planned standardsQuestions, answered
Does it contain melatonin?
No. The only active ingredient is magnesium.
Is 100 mg right for my child?
It is 24% of the adult Daily Value and close to the 110 mg upper limit for 4 to 8 year olds from supplements, so check with your pediatrician before starting.
Can it replace a bedtime routine?
No. A consistent routine does most of the work.
Is it vegan?
Yes.
Research we read
- Mg citrate found more bioavailable than other Mg preparations in a randomised, double-blind study
Magnes Res, 2003
- Usual Dietary Intake, Nutritional Adequacy and Food Sources of Calcium, Phosphorus, Magnesium and Vitamin D of Spanish Children Aged One to <10 Years. Findings from the EsNuPI Study
Nutrients, 2020
Studies are cited for background on ingredients. They are not claims that this product treats or prevents any condition.
